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WorksEconomics, Econometrics and Finance

Where Has the Foreign Signal Gone? Contributor Composition and the Reliability of Social Media Sentiment

Abstract

Social media sentiment is increasingly used to predict stock returns. Its reliability depends on the composition of the crowd generating the feed. For foreign firms, the home-market investors who know them best are underrepresented on English-language Twitter. Hence, their feed should carry a less precise signal. Reduced-form analysis of firm-level Twitter sentiment shows that sentiment noise predicts next-quarter losses less consistently for foreign stocks than for domestic stocks. The loss-on-noise slope is negative in 78 percent of quarters for domestic stocks but in only 48 percent for foreign stocks, with a significant mean difference in slopes. We interpret this difference through a noisy rational expectations model in which the feed carries a public signal produced by three types of contributors. Specialists post repeatedly with information about the firm, attention-driven contributors post once with information about the firm and a transient fad, and automated accounts post repeatedly with no information about the firm. The share of each contributor type and the size of the fad determine the precision of the signal, which, in turn, determines how much of the feed's noise reaches prices. The model gives repeat-author share, fad and precision from the vendor's aggregate metrics, without account-level data, whereas prior work backs out precision from price informativeness. The structural estimates show that feeds for foreign stocks have a higher share of repeat authors, a larger fad component and a less precise signal. Thus, the foreign signal did not disappear but got diluted.

We thank participants at the 2026 North American Summer Meeting of the Econometric Society at Emory University and at the 20th CIREQ-CIRANO Conference in Montréal for helpful comments. Hounyo gratefully acknowledges financial support from the 2025–2026 Faculty Research Award Program, which funded the purchase of the Context Analytics sentiment data from Dewey Data. We thank the Massry School of Business for access to CRSP and Compustat data through Wharton Research Data Services (WRDS). The views expressed herein are those of the authors.

© 2026 by Piyush Akimitsu and Ulrich Hounyo. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission provided that full credit, including © notice, is given to the source.

Introduction

Data vendors now sell firm-level social media sentiment to investors. A large branch of literature finds that text-based sentiment predicts returns [8, 71, 17, 12]. The reliability of these signals depends on who writes the posts. A sentiment index is derived from a feed to which people with information about the firm contribute, along with fads and automated content that carry no information about the firm. The index itself does not reveal the share of each contributor type, the information content of the feed, or the precision of the signal generated by such a feed. We study how much the composition of the contributor pool affects the reliability of sentiment as a signal about prices. For this, we need contributor pools that differ in a meaningful way. The literature on home bias shows that geographical proximity gives investors real informational advantages, so the investors who know a firm best are concentrated in its home market. When a firm is headquartered in a foreign country but listed in the U.S., the home-market investors who know it best are underrepresented among those who post about it on English-language Twitter.1 Thus, comparing domestic and foreign firms listed in the U.S. allows us to compare feeds generated by crowds of different contributor compositions. We are interested in the share of each type of contributor, and geography provides variation in those shares.

Using a noisy rational expectations framework, this paper models the composition of the contributor pool and the size of the noise the pool produces, and estimates both using the generalized method of moments (GMM). Specifically, for the composition of the contributor pool, we estimate the share of repeat authors (the accounts which post about the same stock more than once on a day). Additionally, for the noise, we estimate the scale of the fad component (the transient component of the Twitter feed which carries no information about the firm). Our hypothesis is that the foreign feed is less informative than the domestic feed. The results show that both the share of the repeat authors and the scale of the fad component are larger for foreign stocks than for domestic stocks. The headline result is that the reliability of information in the social media sentiment for foreign stocks differs systematically from that of the domestic stocks. An economically coherent explanation for this difference comes from analyzing the contributor composition, which differs systematically between feeds for foreign and domestic stocks. Our structural model disciplines this interpretation. A firm’s geographical location, whether domestic or foreign, is observable in the data. Thus, sorting on such geographical location lets us compare the contributor pools that differ in composition and lets us measure the difference in reliability between the two groups.

Our hypothesis about the mechanism behind this difference is the mismatch between contributors who write the tweet and people who hold information about the firm (the producer-knowledge mismatch hypothesis). Under this hypothesis, if a firm has headquarters in a foreign country (foreign firm), then most of the contributors who post about such a firm on English-language Twitter are likely not the ones who know the firm best. Even though Twitter has been a global social media platform, under our hypothesis English-language discussion of the U.S.-listed stocks is dominated disproportionately by U.S.-based users.2 The U.S. investors lean more toward domestic stocks, which represents information concentration where the U.S. investors are rationally deepening their knowledge about domestic firms rather than diversifying [64, 63, 69]. The home-market investors of a firm with headquarters in a foreign country tend to possess an informational advantage about such a firm [31, 9]. The advantage is visible in prices, since home markets lead price discovery for cross-listed stocks on average [33].3 Under our hypothesis, these home-market investors of foreign firms are underrepresented on English-language Twitter. This implies that the signal for foreign firms should have a weaker information component and more noise than the signal for domestic stocks. Investors cannot separate the signal from its error. Therefore, the prices absorb the noise carried by the signal. Since a foreign signal is noisier, the prices of foreign stocks are noisier too. Limited arbitrage lets those price effects persist [68].

This matters for three main reasons. First, investors who trade using Twitter sentiment get a signal whose reliability varies with firm geography. The variation in reliability is concealed if the sentiment signals from the feed of foreign and domestic stocks are weighted equally. Second, the conventional sentiment indices are aggregates of sentiment scores across tweets for a firm’s stock. This aggregate doesn’t reveal either the composition of the pool by contributor type (specialists, attention-driven contributors posting information about the firm along with the day’s fads, and automated accounts whose feed carries no information about the firm) or how much noise that composition adds. Third, the question bears on a large class of listings. Foreign firms list in the U.S. to reach U.S. investors. The recognition they gain lowers their cost of raising capital [61, 53]. A noisier feed could move the prices of the foreign listings for reasons unrelated to the true firm value.

We formalize this idea in a noisy rational expectations model in which the Twitter feed acts as a public signal [47, 1, 35]. We add three features to the standard setup. The first is the repeat-author share. For a given posting rate, the vendor’s dispersion measure (distinct accounts per tweet) gives the share of repeat authors. The second one is the short-sale constraint [62] which allows part of the overpricing caused by optimistic noise to carry over into the next quarter. The third one is a daily dealer market [55] in which quoted spreads rise with informed trading. Since informed trading is not observed, we use the spread to rank stocks by it and compare domestic and foreign stocks within terciles of that rank. The model gives closed-form expressions for the moments of sentiment, returns, gains and losses, liquidity and price informativeness.

We estimate the model using GMM on the 2018 to 2024 primary sample, drawn from a panel of 471,880 stock-quarters of U.S.-listed firms covering 2010 to 2024, with firm-level Twitter sentiment from Context Analytics.4 Domestic and foreign stocks are sorted separately into terciles of the model-based informed-trading-intensity rank. Domestic-foreign comparisons are then made within each tercile of that rank. Moreover, the platform-wide changes in feed volume move measured noise for every stock. Hence, in the reduced-form regressions the domestic-foreign comparisons are made quarter by quarter. This quarter-by-quarter comparison keeps those common movements out of those regressions.

The paper has three main results. The first one is obtained from reduced-form quarterly regressions. The temporal stability across quarters of the predictive relation between measured sentiment noise and next-quarter losses, the signal’s reliability, differs systematically between domestic and foreign stocks. In these regressions of next-quarter losses on sentiment noise,5 the mean quarterly slope is more negative for domestic stocks than for foreign stocks by 1.40 (Newey-West t=−2.99t = -2.99). In economic terms, a one-standard-deviation increase in sentiment noise increases the next-quarter losses by 0.64 percentage points of quarterly excess return for domestic stocks. The domestic-foreign difference in that response is 1.39 percentage points, which is about two thirds of the sample’s mean quarterly excess return. This domestic-foreign contrast also appears as a negative quarterly slope for 78 percent of quarters for domestic stocks as opposed to 48 percent of the quarters for foreign stocks in the regressions of next-quarter losses on sentiment noise. This difference of 30 percentage points has a block-bootstrap pp value of 0.016 (row R14, Table IV). If this pattern is broken down by terciles, this domestic-foreign gap in the share of quarters with a negative slope is significant in the lowest informed-trading-intensity tercile.6 The gap is positive but not significant in the middle tercile and is close to zero in the top tercile where the informed trading intensity is heaviest. Additionally, the mean slope difference between domestic and foreign is strongest for ADRs at −2.00-2.00 (Newey-West t=−3.72t = -3.72). An ADR’s U.S. price is tied to its home-market share price by arbitrage, the depositary link, which itself could weaken the loss-on-noise relation. Therefore, we look at the directly listed foreign shares, which do not have this link. The estimate of the slope difference keeps its sign at −0.74-0.74 but is imprecise (Newey-West t=−1.29t = -1.29, A.12). Thus, the mean slope difference lessens for the foreign shares without the depositary link, from 1.40 to 0.74, but keeps its sign, which suggests that the gap is not an artifact of the ADRs. In the terms of our title, the foreign signal has not disappeared but has been diluted, since its link to next-quarter losses keeps its sign in about one quarter in two rather than in nearly four in five.

The second result comes mainly from the structural estimation. The foreign feed’s contributor pool has a higher share of repeat authors than that of the domestic feed, and the foreign feed also carries a larger fad component than the domestic feed. The estimated share of repeat authors is higher for foreign stocks than for domestic stocks in all terciles of informed trading intensity. Thus, the domestic-foreign gap in repeat-author share doesn’t merely reflect the domestic-foreign gap in informed trading intensity. The domestic-foreign gap in repeat-author share is the widest among stocks with the most informed trading intensity. In the top tercile, the repeat-author share for foreign and domestic are 0.170 and 0.145, respectively (Table I). The fad scale, which is a standard deviation in the vendor’s per-tweet sentiment units, is 0.0293 for foreign stocks against 0.0273 for domestic stocks, so the variance of that component, which is noise by construction, is about 15 percent larger for foreign stocks. A joint Wald test rejects that the four parameters, the repeat-author share in each of the three informed-trading-intensity terciles and the fad scale, are equal for domestic and foreign stocks.7 The repeat-author share and the fad scale are two measures obtained from structural estimation. The third measure is the observable signal-quality index obtained directly from the observed daily feed readings. The higher the feed precision, the higher this index. The median of this index for foreign stocks is lower than that for domestic stocks in all intensity terciles, by 17 percent in the low tercile, 16 percent in the middle tercile and 7 percent in the top tercile (Table XXI). Thus, the foreign feed carries a less precise signal than the domestic feed at every level of informed trading intensity, which shows that the precision gap is not a byproduct of the domestic-foreign gap in informed trading. The gap narrows where informed trading is heaviest.

GroupMedian signal-quality indexs=1s = 1s=2s = 2s=3s = 3s=4s = 4
Domestic T1159,0033.204.293.996.41
Domestic T2147,4070.260.200.05−0.35-0.35
Domestic T3130,836−0.06-0.06−0.05-0.05−0.10-0.10−0.17-0.17
Foreign T1131,9100.12−0.06-0.060.34−0.03-0.03
Foreign T2123,989−0.37-0.37−1.32-1.32−1.97-1.97−3.42-3.42
Foreign T3122,056−0.23-0.23−0.16-0.16−0.31-0.31−0.47-0.47

Table XXI. Implied price-informativeness data term by group and horizon against the median signal-quality index. Notes: This table is descriptive and has no test statistics. In each cell we divide the signed price-informativeness estimate at horizon ss by the growth and volatility components built from the first-stage estimates, leaving the implied information term that the model equates to one minus the posterior-to-prior variance ratio. For each group, the second column reports the median of the signal-quality index (Tq/VAQSVfq2)(T_q/\mathrm{VAQSV}^{2}_{fq}) across the firm-quarters in that group. We run the price-informativeness regressions over horizons one through four, with sector fixed effects, a lagged-earnings control, ratios winsorized at the first and ninety-ninth percentiles, and signed coefficients. We count the negative foreign cells as misfit. The formal test is the informativeness moment of the joint estimation.

Our third result pertains to the mechanism through which the feed’s noise goes into next-quarter losses. In the model, the noise goes into the losses in two ways. The first way is through volatility. A feed with higher noise makes a day’s price more volatile, which produces larger daily losses and daily gains equally. This raises losses without changing the balance between losses and gains. The second way is through overpricing. When the feed’s sentiment is optimistic, the price rises above the firm’s value. The investors who don’t hold any stock can lower the prices back only by selling short. When short selling is closed to them, a part of the overpricing survives at the end of the quarter. In the next earnings announcement, the true value of the firm is revealed, which corrects the overpricing. This manifests as losses in the next quarter without an equivalent amount of gain to match it. This second way can make the losses exceed the gains. We ask which of the two the data support, and we use how much the price leans on the Twitter feed, which depends on feed precision. For each stock-quarter, we have a model-motivated signal-noise index that indicates how much overpricing the feed’s noise would create once the price leans on the Twitter feed. This index is the product of the weight the price puts on the feed (which rises with the feed’s precision) and the size of the noise the feed carries (which falls with the feed’s precision). So, the index is highest at an intermediate precision level where the feed is precise enough for the market to give it real weight but still imprecise enough that it carries sizeable noise. When the price leans more on the feed than on outside knowledge (what investors know about the firm from other sources), the noise from the feed goes into the price. In the model, the more overpricing the feed’s noise creates in a quarter, the larger the excess of losses over gains in the next quarter. As predicted by the overpricing correction channel, the excess of next-quarter losses over gains increases with this index (t=9.63t = 9.63, with standard errors double clustered by firm and quarter) within each geography and informed-trading-intensity tercile. Two results prevent us from reading it as evidence for that channel. First, the estimated short-sale friction lies at its zero lower bound, so in the fitted model no overpricing survives the quarter and the correction channel is closed. Second, the channel’s correction comes only from optimistic errors, so it predicts a stronger loss response after quarters with more positive-sentiment days. That stronger response does not appear, since the next quarter’s loss response to noise is no steeper after quarters with more positive-sentiment days than after other quarters (row R8, Table IV). Thus, we treat this rise as a reduced-form pattern. In the fitted model, sentiment noise reaches next-quarter losses only through return volatility. Volatility raises gains and losses alike, so it cannot produce an excess of losses over gains that rises with the index.

The model gives some additional predictions which are tested using a battery of reduced-form checks.8 The noisier the sentiment, the larger the losses. The raw and the volume-adjusted measures of quarterly sentiment volatility, in a regression of next-quarter losses on both and tweet volume, have coefficients of −0.317-0.317 and −0.612-0.612 (t=−6.02t = -6.02 and −2.11-2.11, with standard errors double clustered by firm and quarter), so the loss prediction is not driven by tweet volume, to which the raw measure is tied and the volume-adjusted one is not (A.10). In a regression of next-quarter losses on noise and the stock’s realized return volatility (the within-quarter standard deviation of its daily excess returns), the coefficients on the noise are insignificant and return volatility has a coefficient of −14.70 (t=−40.91t = -40.91, with standard errors double clustered by firm and quarter). Thus, noisier feeds predict larger losses because they come with more volatile returns, not because they push down the average next-quarter return. This is consistent with the short-sale friction at its zero lower bound. Next-quarter gains (the sum of a stock’s positive daily excess returns over the quarter) rise with dispersion (mean ratio of distinct posting accounts to tweets within the quarter), a reduced-form regularity which the model doesn’t predict. The response concentrates in the lowest intensity tercile, at 0.128 (t=3.15t = 3.15, with standard errors double clustered by firm and quarter).

The interpretation of the structural results depends on two features. First, each stock’s signal precision is recovered as its observable signal-quality index divided by a conversion constant common to all stocks. This constant absorbs the scale of the vendor’s score, the serial dependence across days and the dilution of the signal by automated content, which the data do not separate (§ 5). The estimate of this conversion constant is about 400, with a standard error of 34 (Table I). In the domestic-foreign comparisons of signal precision, the constant cancels and the comparisons depend on the observable index alone. Second, about 85 percent of the weighted distance between model predicted and data computed moments comes from the 24 moments of the four liquidity measures, namely the quoted spread, the high-low spread, the Amihud ratio and turnover. None of the main results depend on the levels which the model recovers from those objects. The paper uses these objects mainly to rank the stocks by informed-trading-intensity terciles within which the domestic-foreign comparisons are made.

The paper makes three contributions. First, we show that the reliability of a social media sentiment signal, the stability across quarters of its link to next-quarter losses, depends on firm geography. The studies that link text-based sentiment to returns leave out of their scope who produces the sentiment and for which stocks it is reliable (§ 2). The domestic-foreign gap in reliability holds among the stocks with the least informed trading, which shows that such a gap is not an artifact of the domestic-foreign difference in informed trading. The home-bias literature documents a home-market informational advantage in holdings and returns. We interpret this domestic-foreign gap in reliability as that advantage showing up in the feed for domestic stocks, whose home-market investors dominate English-language Twitter, and not in the feed for foreign stocks, whose home-market investors are underrepresented there. For an investor who trades on Twitter sentiment, the sentiment index is a less reliable signal for a foreign stock than for a domestic stock. Second, the paper gives the composition of the Twitter feed contributor pool and the precision of the sentiment signal from the vendor’s aggregate metrics alone, without account-level data. Specifically, we get the share of repeat authors from contributor dispersion at a given posting rate (Proposition 1), the fad from the part of sentiment volatility that does not fall as tweet volume rises, and the precision of the signal from that volatility as a whole (Proposition 2). Prior work backs that precision out of price informativeness, where it is a residual that cannot be traced to a source. In this paper, precision is the observable signal-quality index which is computed from the feed’s daily readings, divided by one constant common to all stocks. So, the domestic-foreign comparison of precision comes from the feed alone, can be traced to the composition of the pool that produces it and can be tested against how the feed moves prices. Our hypothesis of a mismatch between who posts about a firm and who knows it is bolstered by the structural estimates which show a higher share of repeat authors and a lower signal-quality index for foreign stocks in each informed-trading-intensity tercile, and a larger fad component for the foreign feed. A part of the literature links sentiment with the feed contributors and their information. For instance, Cookson et al. (2024) relate differences in sentiment across platforms to differences in their users, while Huang et al. [50] find that local posters on a Chinese message board are better informed than non-local ones. This paper, instead, measures contributor composition within a single platform, Twitter, and relates it to firm geography. The paper provides closed-form moment conditions which other studies and future research pertaining to other social media platforms can use to estimate the same parameters. Third, we document a regularity in next-quarter returns whose sign matches the correction of overpricing left by short-sale constraints (Miller [62]), and we find no support for that channel. Within each of the groups, domestic and foreign, and informed-trading-intensity tercile, the excess of next-quarter losses over gains rises with the model-motivated signal-noise index, which indicates how much overpricing the feed’s noise would create. The estimated short-sale friction lies at its zero lower bound, and the loss response to noise is no stronger after quarters with more positive-sentiment days than after other quarters (row R8, Table IV). Since return volatility raises gains and losses alike (Proposition 5), neither channel of the fitted model produces the rise, and we report it as a reduced-form pattern. Thus, a loss-gain asymmetry with the sign that a mispricing channel predicts is not by itself evidence of that channel.

The rest of the paper proceeds as follows. § 2 reviews the literature. § 3 presents the model. Section 4 describes the data. § 5 reports the structural estimation. § 6 reports the reduced-form evidence. § 7 concludes.

Related Literature

Prior work in this area shows that investors overweigh domestic and nearby securities [38], while investment funds hold more domestic than foreign stocks [56]. This geographical proximity is more than just familiarity. It also gives real informational advantages to the investors [52, 2, 23] (Coval and Moskowitz 2001). Some other related work shows that domestic investors outperform foreign investors in the same securities [31], and that local analysts forecast more accurately in less transparent environments [9]. Additionally, the investors rationally deepen initial local advantages and Van Nieuwerburgh and Veldkamp [64] provide a theoretical basis for that. In addition to geography, language shapes the attention which foreign firms receive. Boulland et al. [14] show that investor attention rose when continental European firms began disseminating company news through an English-language electronic wire service. We study this information geography pertaining in the context of Twitter and use the domestic-foreign comparison to identify the information content of the sentiment of its feed.

Our producer-knowledge mismatch hypothesis is based on the premise that the coverage of foreign stocks on the English-language feed by the specialists is lesser than it is for the domestic stocks. Assets which get lower recognition from the investors trade below their full-information value [61]. Investors with finite capacity direct their attention to the signals with the highest informational return [69, 66]. This leads to endogenous home bias [63, 64]. Retail investors are net buyers of stocks that get more attention [11]. At the market level, daily aggregate retail attention predicts lower returns over the following week, while institutional attention ahead of major announcements predicts higher returns (Da et al., 2025). Evidence from surveys and experiments shows that households and finance professionals read good news about a firm as a sign of higher returns and often neglect the price adjustment that news has already caused [7]. English-language Twitter aggregates these attention decisions. Thus, the crowd-sourced signal should be more precise for domestic than for foreign stocks.

The literature establishes the connection between text-based sentiment and returns. For instance, internet message boards help predict volatility [8]. Pessimistic coverage in a Wall Street Journal column predicts downward price pressure which reverses later [71], while the predictability from newspaper content is concentrated in recessions [40]. This holds for social media as well. Seeking Alpha articles and their reader commentaries predict returns and earnings surprises [17]. The aggregate opinion in tweets posted just before an earnings announcement predicts the firm’s earnings and its announcement return [12]. Similarly, a comparison between global and local news sentiment shows that the former moves returns more, and more persistently, than the latter [37]. Allen et al. [4] show that the discussion of the meme stocks of January 2021 on Reddit, Twitter and StockTwits strengthened the relation between retail trading and subsequent returns, and that the short squeezes which followed impaired market quality for those stocks and for their competitors. While these studies show that text-based sentiment carries price-relevant information, it is out of their scope to reflect on who produces this sentiment and for which stocks it is reliable.

Gómez-Cram et al. [44] reflect on this question for the prediction markets where prices are probabilities and contracts pay off on the outcome of the event. In their Polymarket data, about 3% of accounts produce most of the price discovery, while the rest supply the volume of trade but little information. For social media, Gil-Bazo and Imbet [41] show one producer whose posts move money without carrying information. The posts of U.S. mutual fund families on Twitter raise the flows into their funds, and the authors reject lower search costs, higher attention and information about fund performance as the channels. We ask a similar question for social media, whether the predictive content of the feed comes from the crowd or the smaller subset of informed contributors and whether, for foreign stocks, the contributor pool tilts toward the types that carry no new information about the firm.

A recent strand of literature links this sentiment to the contributor pool’s composition.

Cookson et al. (2024) trace the differences in the sentiment signal of various platforms to their user population composition and platform design. Huang et al. [50] show the informational advantage of local posters over non-local posters on a Chinese message board. Our paper focuses on English-language Twitter, links the heterogeneity in sentiment to firm geography and then estimates the contributor composition and nonfundamental component of the Twitter feed.

Our paper also relates to the literature on price informativeness. We use a noisy rational expectations model and adopt the Farboodi et al. [35] decomposition of the Bai et al. [10] measure of price informativeness. In our model the precision of the sentiment signal enters that decomposition (§ 3.3). Dugast and Foucault [30] show that cheaper low-precision signals can reduce price informativeness by lowering the demand for more precise signals. The noise we study originates in the public signal and reaches prices through the weight that investors put on the feed. Its source is the part of the feed’s day-to-day variation that carries no information about the firm, and that part is informative about the size of the fad and the tweet shares of the contributor types (§ 3.2). (The related work on heterogeneous beliefs and on cross-listing is discussed in E.)

A Model of Sentiment, Information, and Liquidity

Three types of contributors produce a stock’s Twitter feed. (i) Specialists who post about a firm repeatedly. (ii) Attention-driven contributors who engage with any one firm occasionally. Their posts have the firm-specific signal and a transient nonfundamental component that the specialists filter out. (iii) The automated accounts which generate content mechanically. The composition of the feed based on these types determines how informative the aggregated feed is. That informativeness is given by a precision parameter in the model. A more precise public signal implies less uncertainty about firm value for the investors. Lower uncertainty implies a higher information component of price informativeness and lower return volatility. The signal noise enters prices in proportion to the weight the market rationally gives the signal. With short-sale constraints, the noise that overstates value leads to overpricing. This overpricing is corrected over the next quarter, resulting in losses. The model shows this effect is largest at an intermediate level of signal precision. A more precise signal narrows the informational advantage of informed investors over dealers, which compresses bid-ask spreads and market-impact costs. Geography, foreign and domestic, enters the model through the shares of types and the fad and bot variances. Holding the other group parameters fixed, the domestic-foreign differences in volatility, losses, informativeness, and liquidity can all be traced to differences in that signal precision.

Our framework combines three standard ingredients and a new layer: 1. A noisy rational expectations equilibrium in the tradition of Hellwig [47], Admati [1], and Farboodi et al. [35]: In such an equilibrium, prices aggregate dispersed information.9 2. The short-sale constraint in the tradition of Miller [62]: The public signal about a firm’s value has noise which makes the signal either overstate or understate that value. An understatement doesn’t persist since it is removed within the quarter by ordinary buying which no investor is barred from. An overstatement raises the price and causes overpricing. Correcting it requires selling. An investor who holds no shares can sell only through a short sale. When short selling is closed to some of those investors, part of the overstatement remains in the price as overpricing. The surviving overpricing is corrected at the next earnings announcement, when the firm’s realized value becomes public and the price falls to that value. Thus, overpricing today predicts low returns over the following quarter. We refer to the correction of the surviving overpricing as the drift channel (Proposition 6). The second channel through which the signal’s noise reaches gains and losses is the volatility of returns, which increases the magnitudes of gains and losses by the same amount such that the difference between those magnitudes remains unchanged (Proposition 5). In the model, only the correction of surviving overpricing can make the magnitude of losses exceed the magnitude of gains. 3. A daily dealer market in the spirit of Kyle [55] and Glosten and Milgrom [43]: Trading costs are the dealers’ compensation for adverse selection (trading against better-informed investors). As the informed trading increases, the observed spreads and market-impact costs increase. Thus, given the feed’s precision, a stock’s quoted spread reveals how much informed trading it attracts. We sort stocks, within geography and quarter, into terciles of informed-trading intensity on the lagged quoted spread multiplied by the square root of prior precision plus lagged signal precision (§ 3.5). This sort needs no records of which types of investor hold each stock. 4. The contributor model: The model links the vendor-provided dispersion metric to the concentration of repeat authors. It also splits the day-to-day variation in sentiment per tweet into two parts. For each stock and day, the data have a sentiment total which is an exponentially time-weighted sum of the sentiment scores of the tweets about the stock over the day’s 24-hour window (StS_t), and the tweet count (NtN_t). St/NtS_t/N_t gives the day’s sentiment per tweet. In the model, the score of each tweet contains noise specific to that tweet. An average over many tweets reduces such noise but does not eliminate it. The more tweets a day has, the less of this noise remains. This remaining noise is the sampling part of the day-to-day variation in sentiment per tweet. The fad and the automated content behave differently. The fad is a transient component of the feed for the day, so each attention-driven tweet posted that day has it. The automated content is also a component of the feed for the day, so each bot tweet posted on that day has it. Averaging the sentiment scores of the day’s tweets does not reduce either of these components. The fad’s contribution to a day’s average sentiment score equals the fad multiplied by the fraction of the day’s tweets that are attention-driven (if a tenth of the day’s tweets are attention-driven then the average score carries a tenth of the day’s fad, irrespective of the number of tweets). This is true also for the automated content and the fraction of the day’s tweets that come from bots. These two components are the second part, the nonfundamental part, of the day-to-day variation in sentiment per tweet. The data can tell the two parts apart because the sampling part depends on the tweet count while the nonfundamental part does not (§ 3.2). We derive how the metrics in the data link to the precision of a public signal. The nonfundamental variance is recovered from these vendor metrics. The signal precision for a quarter is recovered as the stock’s observable signal-quality index (the number of days in the quarter with at least one tweet about the stock divided by the squared within-quarter volatility of daily sentiment per tweet), divided by a conversion constant that the estimation holds common across all stocks. Thus, the feed for a stock or group of stocks with a higher signal-quality index is more precise than the feed for a stock or group with a lower signal-quality index, irrespective of the value of the constant.10 The composition of contributor types is a secondary question (B, § 6, Table I).

The economic environment

3.1. The economic environment: Time is a sequence of quarters. We describe one quarter and suppress the quarter index except where needed. Within the description, periods s=0,1,2,…s = 0, 1, 2, \ldots count quarters from the present, so s=0s = 0 is the current quarter. There is a continuum of stocks ff. Each stock belongs to a stock group jj, a set of stocks that share the same parameters. A stock group is defined on stocks, not on the contributors who post about them. Geography is one such grouping, splitting stocks by whether the firm is headquartered at home or abroad. The empirical work also groups stocks by the model-based informed-trading-intensity rank. The dividend that stock ff pays in period ss is dfs∗d^*_{fs}. Starred symbols denote quantities in the model’s value units throughout.11 The current dividend df0∗d^*_{f0} is known. A share of stock ff is a claim to the dividend stream

df1∗=vjdf0∗+ϵˉf1+ϵf1,ϵf1∼N(0,Σjd),dfs∗=vjs−1df1∗(s≥2),(1)d^*_{f1} = v_j d^*_{f0} + \bar{\epsilon}_{f1} + \epsilon_{f1}, \qquad\epsilon_{f1} \sim N(0,\Sigma_{jd}), \qquad d^*_{fs} = v_j^{s-1}d^*_{f1} \quad(s \ge2), \tag*{(1)}

where vjv_j is the gross one-period persistence factor of cash flows. Let rr denote the gross riskless rate, one plus the net rate. We maintain 0≤vj<r0 \le v_j < r throughout, so the dividend claim has finite value. The first equality says next period’s dividend equals vjv_j times the current dividend plus two shocks. The last equality is the solved form of the recursion df,s+1∗=vjdfs∗d^*_{f,s+1} = v_j d^*_{fs} for s≥1s \ge1 (D.1). Therefore, each dividend after period 1 is vjv_j times the one before it. The law carries no error term, so there are no further shocks. The shock ϵˉf1\bar{\epsilon}_{f1} is a common component shared with other firms. The shock ϵf1\epsilon_{f1} is the firm-specific innovation, the one object investors are uncertain about. Its variance is Σjd\Sigma_{jd}. As in Farboodi et al. [35], all investors observe the common component, so all learning concerns ϵf1\epsilon_{f1}. Trade occurs once within the quarter, at a price Pf1∗P^*_{f1} set before the innovation becomes public. With no residual uncertainty after period 1, the position pays the period-1 value of the dividend stream, Vf1∗=∑s≥1dfs∗/rs−1V^*_{f1} = \sum_{s \ge1} d^*_{fs}/r^{s-1}, when the innovation becomes public. Substituting the dividend persistence dfs∗=vjs−1df1∗d^*_{fs} = v_j^{s-1}d^*_{f1} into this present-value sum gives a geometric series in vj/rv_j/r, which sums to Vf1∗=γjdf1∗V^*_{f1} = \gamma_j d^*_{f1}, where γj≡r/(r−vj)\gamma_j \equiv r/(r-v_j) is the present-value multiplier

regressions do not use the precision, since their regressor is the within-quarter volatility of daily sentiment per tweet. Only the level of a group’s precision depends on the constant. None of the findings quote that level. of a growing perpetuity (D.1). The supply of shares is xˉj+x~f\bar{x}_j+\tilde{x}_f, the sum of a known mean component xˉj\bar{x}_j and a random component x~f∼N(0,Σjx)\tilde{x}_f \sim N(0,\Sigma_{jx}). The random component of the quantity supplied of shares represents trades unrelated to the firm’s value [59]. An investor’s private signal is the firm-specific innovation and noise specific to that investor. The public signal is composed of the innovation and the public noise. The private signals factor into the prices through their average. The investor-specific noise averages out across investors. Hence, the average private signal is equal to the innovation. Thus, the price depends on—innovation, public noise and the number of shares on the market (Proposition 3). If an investor could observe the number of shares on the market then the price and the public signal could reveal the average private signal or the innovation. The random component prevents that so that the price still reflects the private signals without revealing their average.

The model’s events are spread over two quarters. Figure I shows the timing of the four events, the feed, the trading, the announcement, and the correction. The feed and the trading fall in quarter qq. The announcement and the correction fall in quarter q+1q+1.

Timing of the mechanism and the empirical design

Figure I. Timing of the mechanism and the empirical design

Notes: A firm announces its earnings for quarter qq after the quarter ends, with a median lag of 35 days and 40 days for domestic and foreign firms, respectively, so the announcement typically falls in quarter q+1q+1. The next-quarter gains and losses are measured over the next quarter in which the announcement falls. In the model, the investors trade once in quarter qq, at a single price which is set before the earnings announcement. The arrows show the order of events. The dashed box shows the daily dealer market, which runs on each trading day of the quarter. The informed-trading intensity is recovered from the spread and the market-impact cost. The solid boxes show the mechanism, right from the feed to the overpricing correction.

Alt text: There are five boxes—three for quarter qq and the rest for quarter q+1q+1. Box 1: The feed forms in quarter qq. Box 2: Investors trade at a price that incorporates the public signal and its noise. Box 3: Pessimistic noise is bought away within the quarter, while part of the optimistic noise survives because short selling is costly. Box 4: The firm announces its earnings. Box 5: The surviving overpricing is removed, so losses exceed gains. The dashed box under box two shows the daily dealer market, where the spread and the price impact are set and from which informed-trading intensity is measured.

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