Towards a Unified Framework of Optimal Input-Side Dimensional Configuration for Deep CTR Prediction

Abstract

Deep click-through rate (CTR) prediction has achieved substantial success through increasingly expressive feature interaction architectures. However, predictive performance also depends on how input-side information is configured before interaction modeling. Existing studies have shown that selecting informative samples, features, or embedding units can improve prediction accuracy. Nevertheless, they primarily optimize these selection mechanisms independently along a single input-side dimension, overlooking their shared basic form and the inherent dependencies across input levels, thereby limiting the effectiveness of input-side dimensional configuration. To address this issue, we propose OptIDC, a unified framework for Optimal Input-side Dimensional Configuration in deep CTR prediction. OptIDC jointly learns sample, feature, and embedding-unit level configurations within a unified framework by integrating their corresponding selection mechanisms. To explicitly coordinate selection decisions across different levels, OptIDC further introduces a selection-weighted Optimal Transport mechanism that aligns coarse- and fine-grained selections via transport over finite measures, thereby alleviating cross-level selection conflicts while preserving the semantics of each input level. Moreover, OptIDC is model-agnostic and can be seamlessly integrated into existing CTR models. Extensive experiments on four real-world benchmark datasets demonstrate that OptIDC consistently achieves higher AUC than existing input-side selection methods, validating the effectiveness of unified input-side dimensional configuration.